By A Correspondent

Star Sports has relied on its own creative team for the campaign of the the forthcoming edition of the Indian Premier League as it launched the ad campaign titled Khel Bolega, along with the BCCI.

According to a communique: “Khel Bolega indicates that the coming season will end the response to the chatter (#BolBakar) surrounding VIVO IPL when the player performances will speak for themselves. The performance by teams will also give fans a chance to silence all the #Bakar from opposing fans as well.”

The TVC, conceptualised this year by the in-house creative team of Star India, was helmed by Taproot Dentsu last year and Ogilvy in 2018. The film, adds a release, was released in multiple languages such as Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali across TV and digital