Publicis Sapient, Elder Research & Tquila announce Publicis Sapient AI Labs

27 Feb,2020

By A Correspondent


Publicis Sapient has announced a collaboration with Elder Research and Tquila to launch Publicis Sapient AI Labs (PS AI Labs). The newly formed consulting company will offer an extensive set of data science services to enable digital transformation for large enterprises in North America and Europe.


Commenting on the collaboration, Thomas Kracz, CEO, Americas of PS AI Labs said: “The joint venture with Elder and Tquila enables us to make AI mainstream for our clients and extends our rapidly growing AI and Data capabilities globally. As organisations struggle to apply data and AI solutions to complex operations, PS AI Labs will play a significant role to solve such client problems and enable us to deliver on our value proposition of being one of the fastest growing digital business transformation service providers in the world.”


Said Gerhard Pilcher, Chairman at PS AI Labs, CEO at Elder Research: “Elder Research has had a great partnership with Publicis Sapient for five years, and this Joint Venture further solidifies the combined strength of our teams. Our rigorous machine learning models will quickly be turned into enterprise level solutions by Publicis Sapient’s experience in driving transformation at scale, thus enabling clients to overhaul their business processes.”


Added James McHugh, CEO and co-Founder at Tquila: “Tquila’s mission is to leverage our talent acquisition capability, to scale at speed, how the JV sources, attracts, trains and retains the best talent in a resource short market. Additionally, our operational oversight required to scale these start-up businesses will bring discipline to a start-up environment. The combination of all three partners will be game changing for clients seeking to derive value from Data Sciences.”



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