Publicis India to manage integrated mandate of UPES

20 Feb,2020

By A Correspondent


Publicis India has won the integrated communications mandate of UPES, a multi-disciplinary and specialisation-focused university. Earlier known as the University of Petroleum & Energy Studies, UPES is a private university located in Dehradun, the capital of Uttarakhand and would specialise in fields of petroleum, energy and power. The university – now promoted as UPES – has broadbased its offerings and offers a variety of pro.


The agency would be providing full-service responsibilities including advertising, strategy, experiential, and other suitable offerings. The account will be managed out of the New Delhi office of Publicis India.


Bharat Kharbanda

Commenting on the appointment, Bharat Kharbanda, Chief Operating Officer, UPES said: “UPES has grown exponentially since its inception and we are constantly expanding, with the recent inclusion of three new schools. Our excellent student outcomes, strong focus on research and pedagogy and multiple new initiatives at the university level are impactful stories that need to be told. We are happy to have Publicis India as our partner agency because of their enthusiasm towards our vision and purpose and their years of expertise in this industry.”


Sridharan Iyer

Speaking on the partnership, Sridharan Iyer, EVP and Head of office – Publicis Delhi said, “UPES is a truly forward-looking university in India. It is a privilege to partner with them in their endeavour to raise the benchmark of higher education by offering students an edge that will not just give them a head-start in their careers but will see them playing a pivotal leadership role in their chosen field of specialisation as well as society at large. As an agency the challenge was to underline the uniqueness of UPES’s offering and differentiate it from the run of the mill promises that institutes make which is common in this category.



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