Publicis India rolls out inaugural ad campaign for Ustraa

26 Feb,2020

By A Correspondent


Ustraa, the men’s grooming brand from Happily Unmarried, has launched its ad campaign titled Ustraawale.


Highlighting the objective behind the campaign, Rajat Tuli, Co-founder, Ustraa said: “Ustraa’s brand personality is playful swagger. In our communication we wanted that to come across very strongly. The agency managed to do just that.”


Adding his views, Rahul Anand – Co Founder Ustraa said: “This is our first brand campaign and a start of Ustraa 2.0, we are super excited about the way the ads have turned out.”


Commenting on the thought process behind the campaign, Ajay Gahlaut, CCO & MD – Publicis India said: “Over the years I’ve realised that great work more often than not begins with a great set of clients. The rest is just semantics. In this case, we started the brainstorming session a couple of days before the presentation. We sat in my beautiful hotel room overlooking the Aravalli hills where we talked about everything under the sun except the brief! And despite our best efforts, an idea or two managed to sneak in and we had to cut short the partying and start typing some scripts about one Ustrawale!”



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