Praveen Vadhera to head newly created Publicis In-Motion

05 Feb,2020

By A Correspondent

 

Publicis Groupe India announced the creation of Publicis In-Motion, its specialist entity focusing on building brand salience and creating experiences and a strong engagement with consumers. The entity will see the coming together of Arc Worldwide, Solutions and Ecosys OOH and will be powered by data and tech-enabled insights to deliver execution at scale across the Groupe.

 

Praveen Vadhera

Praveen Kumar Vadhera has been onboarded in the newly created role of Head of Publicis In-Motion, South Asia. In this role, all the teams in Arc Worldwide, Solutions and Ecosys will report into him and he will work closely with Sejal Shah, Head of Publicis Media Exchange and the Executive Sponsor on Ecosys.

 

Vadhera joins Publicis Groupe from Interspace Solutions, where he was the CEO. During his stint at Interspace, an entrepreneurial venture, he helped deliver media-agnostic business solutions for brands.

 

Said Shah: “With fragmenting consumer attention and reducing attention spans, there is a growing need to connect with consumers at every touch-point in an engaging manner. With strength of 150 people and capabilities spanning across activation, shopper marketing, retail design and strategy, OOH and ambient marketing, without doubt Publicis In-Motion will provide our clients unmatched ambient and experiential capabilities. And Praveen brings in excellent and demonstrated credentials across this entire gamut of services. Delighted to have him on board.”

 

Anupriya Acharya

Added Anupriya Acharya, CEO, Publicis Groupe, South Asia: “Publicis In-Motion is an effort to make our Power of One offerings even more impactful and substantive for our clients where they can leverage all experiential capabilities at one go. We have highly specialized teams under each capability but the synergized structure will make it simpler and speedier for the clients to leverage it. We expect much momentum in this space as clients move to create more impactful engagements with their customers on the ground.”

 

 

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