By A Correspondent

Pradeep Dwivedi

In Greek mythology, Eros is the god of love, the son of Aphrodite. And now comes the news that Pradeep Dwivedi, the M&E professional the industry loves, has joined Eros International Media Limited (EIML) as its Chief Executive Officer.

EIML is a majority-owned subsidiary of Eros International Plc, a leading player in the global Indian film entertainment domain. Dwivedi, a popular, high profile and very visible face in the Indian A&M industry, will be, as per a communique, responsible for managing business growth and operations of the company and will also be responsible for all commercial negotiations and representations in various markets, forums, customers, vendors and regulatory authorities.

Said Kishore Lulla, Executive Director, EIML and Executive Chairman and CEO of Eros International Plc, in a statement: “We are delighted to have Pradeep Dwivedi joining us as CEO at Eros India. His energy, leadership credentials and relationships across multiple industries and deep understanding of media & technology business will be an asset in driving our growth. I am looking forward to working with him in successfully executing our strategy”

Added Dwivedi: “The Indian media and entertainment industry is poised for rapid transformation in the digital era and Eros India, with its strong legacy and innovative vision of Mr. Kishore Lulla, is all set to take advantage of the enormous market opportunities ahead. This provides a significant springboard to lead large-scale creation of value and business transformation. I am keen to work with all our stakeholders to accelerate growth and further success in the next exciting phase of its journey.”

Dwivedi was until last year CEO of the Sakal Media Group, and before that was Chief Corporate Sales and Marketing Officer of the Dainik Bhaskar Group. He is a superactive officebearer of industry associations like the India chapter of the International Advertising Association (IAA) as well as of The Advertising Club.

Meanwhile, Eros International has also appointed  Vijay Vaishnav as Chief Finance Officer at Eros Now and Bishwarup Chakrabarti as Legal-Head at Eros Digital.