Pogo appoints Value 360 Communications as its PR partner

07 Feb,2020

By A Correspondent


It’s not unusual for players in the media space to change their PR partners with every few years. Some even few months. Get an agency to work overtime to deliver, and then hop to another one to do the same. So popular kiddie entertainment channel Pogo has now appointed Value 360 Communications as its PR and brand communications partner. The agency assumed the brand mandate on February 1, 2020, and will be responsible for planning, managing, and supporting all PR-related activities for Pogo in India.


Speaking on the win, Kunal Kishore, Founder and Director – Value 360 Communications, said: “We are delighted that India’s first homegrown kids’ channel and leading entertainment brand Pogo has chosen us to lead its communications strategy. We are looking forward to creating and executing high-impact campaigns and delivering tangible brand results for the brand, as we contribute towards consolidating Pogo’s market leadership in India.”


Added Deepa Sridhar, Director Communications of WarnerMedia Entertainment Networks in South Asia: “Value 360 Communications has differentiated itself in the brand communications space through innovative strategies and compelling brand narratives. We have full faith in the team’s ability and expertise. We view Value 360 Communications not as an agency or a partner but as an extension of our in-house team and are confident that they will live up to their name by adding 360-degree value to all our PR-related brand initiatives.”



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