‘Not working? Try networking’ says BBDO’s new campaign for Idea

18 Feb,2020

By A Correspondent


Vodafone Idea may be in the news for various other reasons and as a company needs some fresh new ideas for survival, but its brand Idea is moving ahead with a high blitz campaign under the ‘What an idea’ theme to address the issues of unemployment and underemployment. Titled ‘Not working? Try Networking!’, the campaign – developed by BBDO India – showcases the myriad opportunities that internet throws open to people from different age groups and socio-economic backgrounds, across India.


Said Suraja Kishore, CEO – BBDO India: “Brand Idea has been consistent in creating a distinct tone of voice in the category by inspiring imaginatively simple solutions to large complex problems, this campaign is topically relevant in amplifying how connectedness can unlock new possibilities for everyone.”



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