Merkle Sokrati inks content partnership with TikTok India

13 Feb,2020

By A Correspondent


Dentsu Aegis Network’s Merkle Sokrati has inked a strategic partnership deal with TikTok in India. The partnership will enable clients to connect with users on TikTok.


Sameer Singh

Commenting on the association, Sameer Singh, Vice President – Monetisation, TikTok India said: “TikTok as a platform has championed the art of creative content marketing with unique ad formats that effectively drive engagement. The platform’s immersive short-form videos also allow brands to express their content and voice creatively. We value partnerships such as the one with Merkle Sokrati and are sure that this will further accelerate client benefits.”



Anubhav Sonthalia

Added Anubhav Sonthalia, CEO, Merkle Sokrati: “Digital media continues to evolve into a myriad web of features and ad formats. Based on our decade-long experience in helping brands get strong ROIs on their spends, I strongly believe that understanding and reacting to your audiences is extremely crucial, irrespective of the digital channel. TikTok is a phenomenally engaging platform. It is a definite opportunity to gain visibility and revenue and this is where our potential as a marketing agency lies.  I am excited to see the results driven by our teams with our client partners such as Dunzo, PharmEasy, Tata Sky and more.”



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