MediaCom awarded media mandate of Citroen India

07 Feb,2020

By A Correspondent


MediaCom has won the media mandate of Citroën India, part of the auto conglomerate, Groupe PSA.


Groupe PSA entered the Indian market in April 2019, with the launch of its brand, Citroën, which hits the roads in 2020. MediaCom has been working on the brand since its entry into India. As its full-form AOR, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media. The account will be managed and supervised from the MediaCom Bengaluru office.


Commenting on the win, Navin Khemka, CEO, MediaCom South Asia, added: “Groupe PSA is an iconic brand and it is an honour to be associated with them. We are excited to launch the Citroën brand in India, in the category which is now getting totally redefined with the new launches. We are confident to craft a stellar success story with them in the dynamic Indian automobile market.”



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