Mahindra Electric launches new brand identity

03 Feb,2020

By A Correspondent


Mahindra Electric Mobility has unveiled a new corporate brand identity with a new logo and tagline – Spark the New. The new brand identity is meant to give the brand a renewed thrust to achieve its global ambition of being a leading player in electric mobility technology solutions.


Speaking at the launch of the new brand identity, Mahesh Babu, CEO, Mahindra Electric said: “Today, with a decades worth of experience in electric vehicle technology, we are completely prepared to make India an EV hub and take our technologies global. Our new positioning is an acknowledgement of this ambition while being a testament to our pioneering past. It emphasizes our ambition to innovate and create cutting-edge technology with agility, such that we deliver products which make a positive difference to society. Our new identity truly recognizes the essence of Mahindra Electric and there are no better words to capture this than ‘Spark The New. These powerful words resonate not just with us at Mahindra Electric, but are a clarion call for everyone to join the movement towards sustainable mobility.”



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