Kurkure signs Akshay Kumar as brand ambassador

17 Feb,2020

By A Correspondent



Kurkure has unveiled actor Akshay Kumar as its new brand ambassador. He will be seen donning a number of avatars as part of the new campaign that the brand has in the pipeline to celebrate the association.


Speaking on the association, Dilen Gandhi, Sr Director and Category Head – Foods, PepsiCo India, said: “For over two decades, both Akshay and Kukure have entertained families across India and brought people together in an endearing as well as fun manner. We believe that Akshay Kumar personifies the brand tenets of Kurkure as both of them complement each other. By combining Kurkure’s chatpatapan with Akshay’s multi-faceted personality, we are confident to create a blockbuster association that will not only create non-stop humour but also deepen our engagement with the consumers.”



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