Kantar’s ‘eCommerce On’ studies shopper marketing behaviour

06 Feb,2020

By A Correspondent


Kantar has introduced ‘eCommerce On’, a new global study that offers a foundational, shopper-centric understanding of e-commerce across countries and categories.


Commenting on the study, Sushmita Balasubramaniam, Commerce Domain Lead, South Asia, Kantar said: “We have seen e-commerce evolve rapidly over the years. Online shopping is not just about discounts or convenience anymore. This study has shown us that online shoppers in India are no different from their counterparts in more developed countries – both in terms of their needs as shoppers and why they shop online. The report throws light on how shopping missions and related shopper needs and currencies play out across 15 categories that are shopped online today. And, the criticality of using technology and marketing in the context of how to serve shoppers and address their needs at the relevant moments in the best manner.”



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