Jeep Compass reveals off-roader in new ad

28 Feb,2020

By A Correspondent

 

FCA India, manufacturer of Jeep Compass, recently added a new range of diesel variants in its line up with the versatile nine-speed automatic transmission. Positioned as ’Urban off-roader’, the Jeep Compass Diesel Automatic, in the latest TVC campaign created by Leo Burnett India, showcases its dual capability in urban traffic and also off the road.

 

Speaking about the new campaign, Rahul Pansare, CMO & Head of PR, FCA India said: “Brand Jeep has always been about taking on tough challenges and doing things differently. Following the theme, TVC showcases the new Jeep Compass Diesel Automatic navigating effortlessly through a concrete jungle. The deep contrast neo-retro look of the TVC makes it standout in the clutter. Jeep’s DNA has been creatively highlighted in this TVC created by Leo Burnett and I think we have a memorable film here. We have already got positive reviews and I am sure this TVC helps strengthen the Jeep brand and deliver the expected results.”

 

Added Rajdeepak Das, MD – India & Chief Creative Officer – South Asia, Leo Burnett: “Jeep is an iconic brand known for taking the road less travelled. Our latest campaign showcases the Diesel Automatic avatar of the Jeep Compass – India’s 1st ‘Urban off-roader’ taking on the urban jungle with ease. The visually striking and sleek film perfectly showcases the Jeep Compass taking on the challenges of the city and conquering them. To emphasize the beauty of this beast, we decided on a retro cool film with the soundtrack and visual style inspired by the evocative ‘golden era.”

 

 

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