Isobar bags digital mandate for Max Bupa

14 Feb,2020

By A Correspondent


Isobar has been appointed as the digital partner for Max Bupa Health Insurance. Isobar India won the account following a multi-agency pitch and will service the brand from its Gurugram office.


Gopa Kumar

Commenting on the win, Gopa Kumar, Chief Operating Officer, Isobar India said: “We are truly delighted to be working with Max Bupa. It’s a highly competitive category and since we are talking to a digital-first audience, we aim to do category-leading work through the creative use of digital. We are looking forward to this partnership to create a communication that drives the desired impact and achieves business outcomes for Max Bupa.”


Speaking on the partnership, Anika Agarwal, Director & Marketing Head – Digital and Direct Sales, Max Bupa Health Insurance added: “We were looking for a creative partner who could help us break the monotony that plagues most of the messaging around the BFSI category. The idea was to work with a partner who could break down complex products for the consumer and help drive category education. With Isobar, we found a partner who brought in a fresh approach to the brand and were in sync with the roadmap for the brand. We are happy to work with a team that ideates with a digital-first approach and are confident that their creative nous will help us convey Max Bupa’s value proposition to the Indian consumer.”



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