By A Correspondent

In the run up to Safer Internet Day (which fell yesterday – Feb 11), Instagram has announced a campaign to nurture a safe and supportive community online. In partnership with Yuvaa, a youth media and insights company, the app launched an ‘Unlabel India’ campaign, to inspire conversations among youth all across India and initiate positive online dialogue.

Said Tara Bedi, Public Policy and Community Outreach Manager at Instagram: “Instagram is a place for safe self-expression and the safety and well-being of our community is our top priority. With ‘Unlabel India’, we’re hoping to lead a country wide conversation with students and spark a movement of kindness, empathy and respect, that is core to our platform and percolates to the entire community.”

Added Nikhil Taneja, Co-founder and CEO of Yuvaa: “There’s more that brings people together than tears them apart. We aim to have critical conversations with today’s Gen Z, on topics that usually don’t get discussed like loneliness and body shaming, in an environment that is safe, diverse and inclusive. We’re proud to have partnered with Instagram on this journey, as it’s the first place where a new generation of young people express themselves. Together we hope to ‘Unlabel’ the stereotypes that constrain today’s youth.”