Idea shifts focus to unemployment in latest ad campaign

13 Feb,2020

By A Correspondent


Telecom brand Idea has launched a new campaign under ‘What an idea’ theme to address the issues of unemployment and underemployment. Titled NOT working?  Try NETworking!’, the campaign showcases the myriad opportunities that internet, through Idea 4G network, throws open to people from different age groups and socio-economic backgrounds, across India.


Said Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited: :Idea was the first telecom brand in India to take a step beyond the transactional plane to showcase how mobile telephony can transform peoples lives in a positive manner. Each Idea campaign, over the years, has focused on social issues prevalent at that time and championed causes which are relevant and appeal to urban and rural audiences alike.”


Developed by BBDO India and directed by Sandeep Yadav, the campaign will be promoted through TV, radio and digital media.



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