HomeFirst launches inaugural ad campaign

24 Feb,2020

By A Correspondent


HomeFirst has launched a new campaign titled “Samman Ka Permanent Address”. Said Rajarshi Mitra, Brand Manager, HomeFirst: “During our day-to-day interaction with the customers, we have found their urge to be respected in the society as a huge driving force in their pursuit to upgrade their current lifestyle. Ownership of a home takes them to the top of that respect chain (if I can put it that way). Together with Concept Communication, we have used this insight to create a fun TVC and a series of print ads.”


Added Rachanah Roy, NCD, Concept Communication: ”The brief was unique and challenging considering the clutter of home loan communication. The respect and acknowledgment spin was an intentional approach as it is an untouched underlying problem. What started as a jingle came to become a fictitious character with a fresh approach to storytelling supported by creative and directional inputs from Anand Karir (A Glass of Whisky Films) our valued partners.”



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