HDFC Life talks about accepting setbacks in latest ad campaign

06 Feb,2020

By A Correspondent


HDFC Life has launched a new ad film that speaks about bouncing back from life’s setbacks, instead of letting them bring you down.


Speaking on the thought behind the campaign, Senior Executive Vice President (Sales) & Chief Marketing Officer, Pankaj Gupta, said: “Preparing the young generation to face challenges and pressures, in order to do well and live a life of pride, is an integral part of parenting. Especially in today’s scenario wherein we often see students struggling due to academic, parental and peer pressures. Support from the family is what one counts on, to bounce back from setbacks. We have tried to portray this through the ad film.”


Added Rajdeepak Das, Managing Director India & Chief Creative Officer, Leo Burnett South Asia: “This campaign takes forward the ‘BounceBack’ narrative. Failure is one of the most important teachers of life but we often shy away from talking about our failures. Through this campaign, HDFC Life adopts a refreshingly different and bold perspective and takes a stand to not only secure your loved ones financially but also emotionally to deal with failures. For a brand like HDFC Life, whose DNA emphasises ‘Sar utha ke jiyo !’, this campaign is the perfect springboard to talk about empowering your loved ones to bounce back from setbacks.”



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