GroupM’s Inca makes its India debut

19 Feb,2020

By A Correspondent

 

GroupM has announced the India rollout of its influencer marketing solution, Inca. Inca will connect brands to a wide network of publishers and influencers.

 

Prasanth Kumar

Said Prasanth Kumar, CEO, GroupM South Asia: “Influencer marketing is now a key element of the marketing mix, and brands today need to take advantage of potential associations and collaborations. Inca is the ideal tool to facilitate safe brand engagement across platforms. We are confident that this tool is the most effective method for Indian brands to reach their audiences with the precise impact they demand.”

 

Ratan Singh Rathore

Added Ratan Singh Rathore, Business Head of Inca India: ”The tastes and behaviours of Indian customers are changing rapidly as they consume content in a multi-platform, multi-device, data-cheap environment. In this fragmented media landscape, marketers are seeking innovative, relevant and brand-safe advertising solutions. The authenticity of influencer marketing makes it stand out as a highly effective brand solution. Inca’s AI driven content discovery technology, provides the quantitative intelligence to select and optimize influencers, predict outcomes and deliver efficient and effective workflow management. Inca helps clients develop user-generated or branded publisher content, which engages consumers and keeps them loyal to brands.”

 

 

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