Fruzzante revamps identity

20 Feb,2020

By A Correspondent

 

Hill Zill Wines, a Maharashtra-based winery and family-owned brand Fruzzanté, has undergone a rebranding exercise. The company unveiled its new branding, which will be called ‘Fruzzanté – Sparkling Alcoholic Beverage.’

 

Said Priyanka Save, founder of Hill Zill Wines: “Our re-branding effort for Fruzzantéis one of many things we are initiating as part of our plan for growth to improve the drinking experience for our customers. We actively surveyed the market and spoke with our distribution partners, and came to a realization that there was a need to showcase the uniqueness of the product, keeping in mind the use of fruits other than grapes that were used to make the drink, and so, creating a new brand identity had to be the first step towards it before expanding our portfolio. From our one-of-its-kind drink to our relatively-healthy elements, affordable prices, and value offerings, we are leaving no stone unturned to provide our customers with great beverages. We firmly believe, our decision to transform Fruzzanté will keep our brand relevant for years to come.”

 

Added Nagesh Pai, the co-founder of Fruzzanté: “While embracing our incredible legacy, we have a great opportunity to produce incredible energy for our brand. We are bringing our USP – 100 percent fruit produce – to the forefront, in a way, that it defines our purpose and what our brand stands for.”

 

 

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