For ColorPlus, love comes in different shades

11 Feb,2020

By A Correspondent

ColorPlus has launched an ad film for Valentine’s Day that attempts to encapsulate the essence of true love.


Said Sheetal Seth, Head of Marketing & Digital – ColorPlus:“With the widest range of colors to choose from at ColorPlus, we wanted to put forth our story in an engaging manner. Our insight – love has many colors, but knowing men are bad at expressing themselves we wanted to bring out this softer side in an engaging manner and no better occasion than Valentine’s Day.”


Added Vivek Bhambhani, Group Creative Director, Grey India: “The colour of love isn’t just red as Valentine’s Day would like us to believe. Love has many shades. A relationship could be bright and cheery one minute, and feeling blue the next. So, we didn’t want to do a typical lovey-dovey film. We wanted to capture the other shades of love – like in the midst of a fight and how, in the end, true love triumphs. Now, the critical element to fixing any relationship issue is communication. And that’s what the little notes dropped in ColorPlus shirt pockets help achieve in this film.”



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