ETMoney’s ‘Tax Ka Bhoot’ highlights common man’s struggle with taxes 

28 Feb,2020

By A Correspondent


ETMoney has launched a rap song featuring TikTok star Yuvraj Singh, aka Baba Jackson and actor Biswapati Sarkar on the average Indian’s fight against the ‘Tax Ka Bhoot’ haunting their lives.


The video is conceptualised and produced by RVCJ Digital Media in partnership with the ETMoney marketing team led by COO Santosh Navlani.


Said Santosh Navlani, COO & Head of Marketing ETMoney: “Taking our tax campaign ahead in its final phase in run-up to March 31 deadline, we have launched India’s first-ever rap on tax. The primary motivation to become financially savvy for our mobile-first millennial users is to  ‘avoid the pain of tax deduction’, and this led to the idea of the video that highlights the pains of Indian taxpayers and what they can do to avoid them.”



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