By A Correspondent

Disney+, the OTT service from the Walt Disney Company will launch in India on March 29, Bob Iger, Chairman and Chief Executive Officer Bog Iger said on Tuesday in his quarterly earnings call.

Disney, which owns, Star India, already owns and runs Hotstar in India, is likely to rechristen Hotstar VIP and premium service as Disney+Hotstar.

Given that VIVO IPL 2020 is scheduled to be held between March 23 and May 12, 2020 and Hotstar is a critical part of the live coverage gambit for Star India, one can expect the Disney+Hotstar launch to happen as part of the IPL 2020 blitz.

Hotstar’s VIP/Premium service which is the subscription based video on demand service from the platform, is likely to be rebranded and called Disney+Hotstar.

Disney+ has reported 28.6 million subscribers as on Monday.