Design Cafe unveils #MoreRoomForJoy digital campaign

21 Feb,2020

By A Correspondent


Design Cafe has launched a digital video campaign highlighting the essence of how the brand executes smart designs in highly compact spaces.


Speaking about the film, Shreyom Ghosh, Director, Big 3 Media said: “The ad was created while specifically keeping the brand’s Mumbai audience in mind where homes are relatively smaller and space crunch is a prevalent issue. It is a quirky stop-motion film in which two brothers try to cope up with their ever-expanding family, in their tiny apartment in Mumbai, by finding intelligent design solutions to keep the family intact. The day-to-day problems of a household are briefly highlighted as the family members go through the different phases of life; where families grow but the sizes of the homes remain the same. The ad showcases various space-saving furniture from Design Café, giving a gist of the vast range of options one can pick from while designing their home.”


Added Maheima Kapur, Vice President – Marketing & Sales, Design Café: “Design Cafe specialises in personalisation which is tailored to each customer and provides 20 per cent more space utilisation via intelligent design. This caters well especially to the Mumbai market where space constraints are particularly prominent in comparison with the other cities. Our latest film reflects the same, shows a family’s evolution and how well our home interior solutions caters to their growing needs.”



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