Deepak Pant joins Publicis Groupe as Head, Data Science Practice

11 Feb,2020

By A Correspondent

 

Deepak Pant

Publicis Groupe India announced the appointment of Deepak Pant as Head, Data Science Practice. In this role, Pant will be incharge of enhancing capabilities on measurement, research, advanced analytics, digital analytics, data strategy including data integrity and automation, and also developmental work on Publicis People Cloud.

 

Anupriya Acharya

Said Anupriya Acharya, CEO Publicis Groupe South Asia: “Data is what fuels our marketing transformation solutions across creative, media and tech. In the last six years we have made significant progress in our Data Science Practice and today it competes with the best specialist shops. While it started as a centre of excellence providing advanced analytics solutions to our global clients, in the last 3-4 years we have seen increased appetite and hence huge uptake even in the local market. As margins of companies come under pressure the focus on ROI of marketing is only increasing. With 2000+ experts across digital and tech in the Groupe, our Data Science Practice has unmatched ability on multiple domain solutions.”

 

Added Pant: “It’s both an honour and a huge responsibility to lead the Publics Groupe India’s Data Science Practise. The exciting possibilities that the scale and diversity of the Groupe and its clients present are unmatched. I look forward to making a difference here and bringing disruptive solutions that enable strong business results for clients and the Groupe alike.”

 

 

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