Das ka Dum with Dr Bhaskar Das:  The Pitch Madison report says adspends in traditional media will degrow in 2020. Burre din aanewaale hain?

19 Feb,2020

Serious question, interesting answer. Now we hope he doesn’t think we have a monkey’s mind. Without any further ado, today’s edition of Das ka Dum with Dr Bhaskar Das. Read on…

 

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Q. The Pitch Madison report says adspends in traditional media grew 6% last year and will degrow further in 2020. Burre din aanewaale hain?

 

A. The human mind is like a monkey. It loves to jump to conclusions to avoid taking appropriate action to mitigate negative forces. So your conclusion about burre din is at best a speculative one. Secondly, any projection is directional and not deterministic. Supervised learning can counter this trend in case of a specific organisation. The variability of growth differ by sector and  company. So I can’t agree to your suggestive conclusion. In fact this is the time when men will be differentiated with boys.

 

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