Das ka Dum with Dr Bhaskar Das: The GroupM report predicts that the aggregate adspends on digital will exceed those on print in 2020. Are you still bullish on print?

10 Feb,2020

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Q. The GroupM report last week predicts that the aggregate adspends on digital will exceed those on print in 2020. Are you still bullish on print?

 

A. I am not surprised. It’s a worldwide trend. I must add your extrapolation of my bullishness about print must be emanating from my long association with the print industry. But my passion and expertise were never attached to formats or genre,  but to consumer behaviour, commerce and business models. So I am still bullish about every medium that creates content in an engaging, relevant and sustainable way. Formats and business models expire but  platforms relevant to consumer and commerce would always thrive. Incidentally, all print organisations have made significant investments and strides in digital space. So my bullishness would always be there for every format that could  navigate the quagmire of technology-induced consumer behavioural shift adroitly.

 

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