Das ka Dum with Dr Bhaskar Das: The Filmfare award in Guwahati was a super idea and a big success. Would you recommend other media events to also take the same route?

17 Feb,2020

Oops. An earlier version of this had a dated introduction. We start the new week with a soft question in today’s edition of Das ka Dum with Dr Bhaskar Das. Read on…

 

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Q. A Filmfare award in Guwahati was a super idea and a big success. And more importantly BCCL managed to pull it off and get all the stars in attendance. Would you recommend other media events and Conclaves to also take to, say, Arunachal Pradesh or Nagaland, or even an Ichalkaranji?

 

A. I agree with your observation. Tentpole properties, when they travel to new destinations, enhance not only the brand salience of the experience, but also improve the ROI for the event  partner as the brand gets exposure to new markets and new consumer.

 

 

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