Das ka Dum with Dr Bhaskar Das: Soon two months would’ve passed in the new year. Your 20-20 view on how the year has been for M&E so far?

26 Feb,2020

A simple question, a simple answer. With one tough word used. Without further ado, Das ka Dum with Dr Bhaskar Das. Read on…

 

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Q. Soon two months would’ve passed in the new year. Your 20-20 view on how the year has been for M&E so far?

 

A. Sub-optimal. And if I quote Sam Balsara: MUTED. Since media is predominantly a derived business and the dependence on advertisers is very high, any eco-political (including global headwinds) vicissitude impacts sentiment and thereby business. The only positive point is that from here on it has to go up. As an eternal optimist, I would like to think like that.

PS: Being an entrepreneur yourself you must be experiencing the same.

 

 

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