Das ka Dum with Dr Bhaskar Das:  Can you recommend an essential read to anyone wanting to get into the media?

27 Feb,2020

Yes, not all questions have to be provocative. This one’s simple. And gets a simple answer. Presenting: The February 27 edition of Das ka Dum with Dr Bhaskar Das. Read on…

 

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Q. You are a voracious reader… can you recommend an essential read to anyone wanting to get into the media?

 

A. I am in search of learning but by no means I’m a voracious reader. But thanks anyway. Media is such a dynamic field that there is no book which remains contemporary for long. So observation, practice, annual report of strategy consultants specialising in media sector are useful routes to remain at the cutting edge of development. One book I liked for a conceptual understanding of the media is Content Trap by Bharat Anand. A must-read for all aspirants who want to work in media sector.

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