Bio-Oil Pregathon encourages pregnant women to take #BigLittleSteps

25 Feb,2020

By A Correspondent


In line with Bio-Oil’s quest to make motherhood journey a smooth and comfortable one, the brand launched its #BigLittleSteps campaign with a 1km Pregathon. Partnering with Neha Dhupia and Mira Rajput, the brand aims to inspire moms-to-be to stay fit and help them focus on self-care and self-love.


Speaking about the campaign, Suchit Bansal, Business Head, Premium & Digital Personal Care Business, Marico Limited said: “Bio-Oil has always partnered with and celebrated women in their journey towards motherhood, be it through our products or ideas. Pregathon is one such campaign where we are urging them to celebrate this beautiful phase of their lives, and stretch the imagination of what’s possible. Through a 1km symbolic walk, Bio-Oil is encouraging the expecting mothers to stretch their limits, and unstretch their marks! Our association with Neha Dhupia and Mira Rajput is keeping in mind that participating mothers-to-be can resonate with them and would love to hear their experience first-hand.”



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