Big FM, HDFC Ergo seek to curtail use of high beams, in latest ad film

05 Feb,2020

By A Correspondent


Big FM in association with HDFC Ergo has initiated the ‘High Beam – Not OK Please’ campaign. The brands have highlighted an issue of the excessive usage of high beam while driving, which is a huge threat to human lives, becoming the cause of many road accidents in the country.
Said Mehmood Mansoori, President – Shared Services & Online Business, HDFC Ergo General Insurance: “We are glad to be associated with Big FM for the campaign which is the need of the hour, to create awareness on the misuse of High Beam on the roads of our country. Knowingly or unknowingly, we tend to make the mistake of using high beam while driving without thinking of its effects on the driver of a vehicle coming from the opposite end. Through this campaign, we aim to help people understand the hazards of using a high beam.”



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