Big Bazaar unveils #LoveSabKeLiye ad campaign

11 Feb,2020

By A Correspondent


Big Bazaar celebrates love with two digital ads planned for the Valentine’s Day weekend.. Connecting with the young elders in every family, the first campaign narrates a special bond shared between an old married couple. The second campaign features a special marriage where the wife is hearing and speech impaired.


Speaking about the campaign Pawan Sarda, CMO, Future Retail said: “As a brand, Big Bazaar has always believed in celebrating occasions and moments with everyone. The Love Weekend at Big Bazaar celebrates an all-inclusive valentine’s day with all our customers. From young elders to specially abled, everyone has a love story. We welcome our customers to visit our stores to experience this special kind of love from Feb 14-16, after all #LoveSabkeLiye.”


Big Bazaar has organised a Love Walkathon that will be held on February 15 which invites over 10,000 young elders and persons with disability to participate. In addition to this, all Big Bazaar stores will be offering a range of gifting offers grooming products and the latest fashion collection.



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