Archetype bags Vivo India’s communications mandate

12 Feb,2020

By A Correspondent


Vivo Mobile has awarded its communications mandate for India to Archetype (formerly Text100), following a multi-agency pitch. Archetype will be responsible for providing strategic direction to build on the brands reputation quotient, as it continues its leadership trajectory in India.


Said Nipun Marya, Director – Brand Strategy at Vivo India: “For us communications is vital to our growth and consumer connect strategy in India. In Archetype, we have found a partner that is enthusiastic and aligned to our goals.”


Added Sunayna Malik, Managing Director, India and Senior Vice President, APAC at Archetype: “We are very excited to partner with vivo in their growth trajectory in India. They are a leading smartphone player today with significant plans for the India market and we’re really excited at the scope and scale of this integrated, creative remit.”



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