Pepsico pushes Kurkure connect with Akshay Kumar yet again

18 Feb,2020

By A Correspondent


Just the other day we carried this story about Akshay Kumar being appointed brand ambassador of Kurkure. And now comes this news that there is a new TVC that has been unveiled. We don’t know why a reputed transnational like Pepsico India has to push its PR agency to extract media mileage in this way, but be that as may: we will record the announcement but not without this note of protest.


The announcment: Kurkure’s two new flavours – Gazab Golmaal and Herapheri Hungama – through a TVC featuring brand ambassador and actor Akshay Kumar. Guess it’s essentially targeted at the Hindi-speaking belt, because one can’t expect someone in Tamil Nadu to figure what Gazab and Herapheri mean. But then this is Pepsi, and who are we to be complaining.


Expressing his thoughts on the new launch and the campaign, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, said: “Kurkure has always aimed at becoming a key part of the lives of its consumers not only through its memorable and quirky storytelling, but also through its extensive portfolio of unique offerings. We are thrilled to launch Gazab Golmaal and Herapheri Hungama with an element of mystery to tease the taste buds of our consumers. It will be very exciting to see how these exciting new flavours leave them guessing the ingredients, while wanting for more.” Mr Gandhi, we hope you take note of our anguish on you sending multiple releases at such short notice.



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