Aditya Birla Sun Life launches investor education campaign

21 Feb,2020

By A Correspondent


Aditya Birla Sun Life Mutual Fund has launched a three-month investor education campaign. The campaign covers two films to highlight one key aspect each of investing in mutual funds.


Commenting on the choice of theme, Ajay Kakar, Chief Marketing Officer – Aditya Birla Capital said: “This integrated campaign is an attempt to reach out through various touchpoints and appropriate the relevance of SIP as the right instrument for any market environment. It educates investors about the nuances of investing and assists them to take informed financial decisions. We are going beyond the ‘what’ to explain the ‘how’ with a listen and learn approach. This proposition is especially relevant in today’s volatile market environment where many new investors and fence sitters are beginning to wonder if money not invested is money saved”.


Added A. Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC Limited: “We believe #WINWITHSIP will help to demystify some of the fundamental concepts of mutual funds that will be beneficial for the investors’ understanding and long term financial goals. There is still a huge scope for Mutual Find penetration in this country and engaging with the masses in a relevant manner will increase their affinity towards this asset class. Knowledge is power, and through this investor education initiative our attempt is to empower people with the information that will raise their awareness on how to benefit from their mutual fund investments.”


Directed by Soaeb Mohammed, the TVC has been created by Taproot Dentsu India with Early Man Film.



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