Zee Katha Caravan goes story hunting across India

28 Jan,2020

By A Correspondent

 

Zee’s latest initiative, ‘Zee Katha Caravan – Come tell us an extraordinary story’, will see it travel across 10 cities looking for storytellers with the ‘Bedhadak Bharat’ spirit at the core of their narratives. The best stories will be brought to life on the television screen.

 

Said Prathyusha Agarwal, CMO, ZEEL: “In a country as vibrant and diverse as India, there are uniquely charming characters every 100 kms with a story to tell. As a storyteller fuelling culture, we strive to bring this viewer’s soul to screen. Most stories at the core are driven by innate human truths but the cultural context of that truth really dictates the connect a story and its characters make with that culture. Zee Katha Caravan is a step ahead in looking for culturally rich stories, stories of a ‘Bedhadak Bharat’ that is vibrant, spirited and taking charge of its destiny like never before. We at Zee, recognise there is an abundance of talent across the many Bharats who have a strong story that is waiting to be told. Zee Katha Caravan shouts out to all storytellers to come tell us an extraordinary story that we can together bring to life.”

 

Zee Katha Caravan is being conducted in partnership with Roshan Abbas’ Kommune, a performing arts-based startup.

 

 

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