Voot scales 100 million monthly active users

15 Jan,2020

By A Correspondent

 

Voot has achieved a key milestone reporting about 100 million monthly active users, according to a communique issued on Tuesday. Said Akash Banerji, Business Head – VOOT, Advertising Video Platform (AVoD): “Achieving 100 mn MAUs in just three years is not a mean feat.  We have been able to achieve this new viewership benchmark through our focus on driving constant engagement and reach through impact partnerships, product and tech innovations and versatile content strategy.  Our constant pursuit of building a digital business using a user first strategy and basing all decisions that drives higher engagement is the only reason that has made us achieve a quality 100 mn user base leading to 2x increase in monetisation.”

 

Editor’s Note: Since there is no third-party measurement available in the digital sector, MxMIndia typically doesn’t carry reports based on viewership of digital entities. However, given that OTT is an emerging sector and OTT properties like Voot in this case, Hotstar, Zee5, Alt-Balaji, Sony Liv et al are run by well-known broadcast organisations which one can trust, until further notice, we are making an exception to our own rule. Readers are advised that MxMIndia has made no independent verification of the data provided.

 

 

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