Viacom18 unveils Voot Select with Ferzad Palia at helm

22 Jan,2020

By A Correspondent

 

Viacom18 will launch its second subscription-based streaming offering called Voot Select. The new business vertical under Viacom18 Digital Ventures will be helmed by Ferzad Palia, Head – Youth, Music & English. Voot Select will be in addition to his existing responsibilities.

 

Sudhanshu Vats

Speaking about adding further scale to the digital business, Sudhanshu Vats, Group CEO & MD, Viacom18 said: “The video-on-demand market is the fastest growing segment in the media and entertainment sector today.  Subscription led business models are going to be the next big growth drivers in the years to come. Having established Voot as India’s second largest premium AVoD platform, we think the time is apt for us to unveil our premium subscription offering, Voot Select.  The new premium offering will bring more bespoke content to our always-on viewers.”

 

Gourav Rakshit

Added Gourav Rakshit, COO at Viacom18 Digital Ventures: “With Voot, the successful launch of Voot Kids and now Voot Select, our aim is to build a versatile and immersive digital ecosystem that will add value to our users. The new offering will provide them with differentiated content experiences across genres and segments. Currently in its final leg of testing, the all new Voot Select once live will see many untapped genres being made available for our users to experience and enjoy.”

 

 

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