Tata AIG takes digital route to ‘simplify’ health insurance

20 Jan,2020

By A Correspondent


Tata AIG General Insurance has come up with a series of digital-first ads to communicate the importance of health insurance and how convenient it is to purchase from Tata AIG.


Said Parag Ved, Executive Vice President – Consumer Lines, Tata AIG: “This campaign is merely an extension of the customer centric approach with which our products and services are designed. Our offerings are based on a deep understanding of health risks faced in India. Considering the rising cost of medical treatment; a personal health insurance cover for the entire family should be an essential element of one’s financial planning.”



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