Swiggy’s #WhatTheFalooda ad campaign focusses on customer behaviour

20 Jan,2020

By A Correspondent


Swiggy is back with another ad campaign centered on customer care executives. Titled #WhatTheFalooda, the campaign aims to sensitise customers against the use of abusive language while interacting with customer care executives through chats, calls and on social media.


Said Srivats TS – Vice President Marketing at Swiggy: “Tens of thousands of users interact with customer care executives each day across various organisations. Some of them might unknowingly hurt the emotions of these anonymous executives who work around-the-clock to sort out grievances and ensure a hassle-free experience. We tend to forget that they are human too, and words of profanity can hurt them deeply. Through this campaign, we are hopeful that many such users will relate to it and become more conscious of their choice of words. As always, we have tried to marry humour into our communication, while highlighting the concerns faced by customer care executives not just at Swiggy, but across the entire service industry.”



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