Sugarlite highlights benefits of giving up on sugar in latest ad film

27 Jan,2020

By A Correspondent

 

Zydus Wellness has launched its latest ad film titled, ‘Sugar Badlo, Health Badlo’ for its premium sugar brand, Sugarlite. Launched in 2019, Sugarlite is a natural sugar which delivers 50 per cent less calories than regular sugar for the same sweetness.

 

Said Tarun Arora, CEO, Zydus Wellness Ltd: “With changing consumer demand and trends, Zydus Wellness has always offered solutions that enable consumers to make better choices and embrace a healthier lifestyle, and been a pioneer at doing so. Currently, the sugar space in India needs to be redefined given that the audience is increasingly becoming health-conscious and regular sugar being the root cause of various health problems. With sugar being an inevitable ingredient in Indian households, our priority is to support efforts to reduce the regular sugar consumption and provide a healthier sugar option with fewer calories without compromising on the taste.”

 

Conceptualised by Wunderman Thompson, the TVC has a light-hearted take on the relationship between an Indian couple and their on-going concerns around health, especially weight. The film showcases Sugarlite as a versatile product that is used by homemakers who are the gatekeepers of good health for families.

 

Added Samarth Shrivastava, Sr. VP & Executive Business Director, Wunderman Thompson Mumbai: “In last couple of years there has been a steady shift towards healthier alternatives in the food category. We tried to capture that shift in consumer belief and their values around food choices through this TVC. Sugarlite is like a magical wand for modern homemakers, it empowers them to take care of health and wellness of their family without compromising on taste.”

 

The TVC will be aired in seven languages and will be amplified further on digital and social media.

 

 

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