Star Gold 2 set to launch on Feb 1, 2020

30 Jan,2020

By A Correspondent

 

Entertainment is a critical component for any broadcast business and despite the growth of OTT platforms (its own Hotstar included), Star India has announced the launch of Star Gold 2, its newest offering in the Hindi movie channel category. One can now expect various premieres of newly acquired Bollywood movies on both Star Gold and Star Gold 2.

 

Star Gold has acquired 25 recently released blockbusters and upcoming Bollywood movies of 2020, further strengthening its library of over 1500 titles including Tanhaji: The Unsung Warrior, Baaghi 3, ’83, Angrezi Medium, Panga, War, Chhapaak, Bala, Housefull 4, Mardaani 2, among others

 

Said Hemal Jhaveri, Executive Vice President & GM, Hindi Movies Business, Star India who has helmed the movies cluster for Star for many years: “Consumers are at the front and center of everything we do. Having acquired the latest top quality Bollywood content of 2020, it made perfect business sense to launch a second screen to be able to showcase the best of Hindi cinema to our viewers.”

 

 

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