By A Correspondent

Kalyani Srivastava

Rediffusion has announced the elevation of Kalyani Srivastava as the new head of Mumbai operations. Prior to this Srivastava was representing the Chairman’s office at the agency.

Speaking on the appointment, Navonil Chatterjee, Joint President & CSO, Rediffusion, said: “Kalyani is both passionate and relentless in ensuring that every day, the agency flag flies just that bit higher than the previous day. A troubleshooter par excellence, her constant endeavour is to push the boundaries when it comes to our thinking, our work and the ‘market value’ of our work. With her boundless dynamism and energy often rubbing off on others. In short, she is an invaluable asset for us.”

Added Rahul Jauhari, Joint President & CCO, Rediffusion: “We are operating in changing times and there is no person better suited than Kalyani for the job. She has handled the kind of challenges one would take 2/3 careers to experience. She is a go-getter, digital evangelist, brand custodian, talent catalyst all rolled into one. Her focus and energy are infectious and she believes in the power of transformational business thinking.

Srivastava comes with 19 years of experience and expertise in Digital & PR, Sales and Marketing, Business Development, Operations Management, Customer Relationship Management, Team management across sectors such as Advertising, Hospitality and Consulting.