Omnicom Media Group Kartik Sharma to helm Omnicom Media Group in India

30 Jan,2020

Caption: Photo Montage: Rafiq Barak. It may be noted that Kartik Sharma will join OMG only in mid-2020.


By A Correspondent


It’s now confirmed. Omnicom Media Group has appointed Kartik Sharma as CEO for its operations in India. Sharma joins the Omnicom entity from GroupM’s Wavemaker, where he was most recently CEO for South Asia. He is slated to join the network mid-year. His exit from Wavemaker was announced on Wednesday (January 29). The position was created after former OMG CEO Harish Shriyan’s exit was announced in July 2019.


With over 25 years of media experience under his belt, Sharma has served in a leadership capacity at some of the largest agency networks, including Mindshare, Lintas Media, Madison Media and Maxus and managed clients such as L’Oreal, Mondelez, Netflix and Vodafone. In his new role, Sharma will work closely with Priti Murthy, CEO of OMD India, and Jyoti Bansal, CEO of PHD India, on chartering the continued growth of the agency brands in India.


Speaking on the appointment, Tony Harradine, CEO of Omnicom Media Group Asia-Pacific, said in a statement: “A revered leader with an impressive track record, I am thrilled that Kartik has joined us. I have the utmost confidence in his ability to steer our business to even greater heights in one of the most important markets in Asia.”


For those not in the know, Omnicom Media Group is the media agency network owned by Omnicom, the global. advertising services conglomerate. According to a report in Campaign, OMD occupies the top spot by projected billings in the COM vergence 2019 global billings rankings report. GroupM’s Mindshare is second in the ranking and Carat is #3. In India, GroupM occupies the top slot amongst media agency networks, and OMG is as of now perhaps at #5.


Clearly, Sharma has his role cut out for him. He took charge of Maxus from Ajit Varghese in January 2014 and there has been no looking back since. Sharma has led both Maxus and Wavemaker to winning the coveted Agency of the Year title at the Emvies.



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