By A Correspondent

Madison Media has been appointed as Media AoR for Cipla Health, one of the leading consumer healthcare companies. The account was won in a multi-agency pitch. The agency will handle the entire media mandate including print, television, radio, cinema, outdoor, digital and social media.

Remarking on the collaboration, Shivam Puri, CEO, Cipla Health said: “Cipla Health started with a vision to become the most preferred consumer healthcare company in India. We believe Madison Media’s strategic and integrated solutions will help us grow our brands. We look forward to a great association and long partnership with Madison Media.”

Commenting on the new partnership, Vikram Sakhuja, Group CEO, Madison Media & OOH added: “Cipla Health has been in market with successful products such as Nicotex which helps reduce smoking and Cofsils Cough Drops that provide quick relief from sore throat and cough. We are confident that with our experience and expertise, we can substantially grow CHL’s OTC business manifold. Madison Media has had a great start to 2020 and we’re thrilled to have them on board and can’t wait to lend our prowess to their Brands.”

Said Vanita Keswani, CEO, Madison Media: “It’s a lovely start to 2020 and winning the account of Cipla Health tops the list! The company is fast becoming a household name for most healthcare needs across age groups. We hope to create path-breaking campaigns for them.”