L’Oreal announces new brand ambassadors for India

20 Jan,2020

By A Correspondent

 

L’Oréal Paris has announced actor and singer Aditi Rao Hydari, former captain of the Indian women’s national cricket team -Mithali Raj, and TV personality Shakti Mohan as the brand’s latest ambassadors in India.

 

Aditi, Mithali and Shakti bring alive L’Oréal Paris’ ambition of empowered beauty, encouraging women to embrace their uniqueness and celebrate their self-worth.

 

Pau Gruart, L’Oréal Paris spokesperson said, “We are happy to welcome three strong, independent and diverse women to L’Oréal Paris. Aditi, Mithali and Shakti are a source of inspiration to many young women in India; they have challenged the status quo and created a space for themselves beyond conventionality. Our campaign with them truly represents their diversity as well as the uniqueness of real women and what makes them #AShadeApart.”

 

The three new ambassadors will be seen in the Casting Crème Gloss campaign, #AShadeApart. The campaign acclaims women for embracing their distinct personalities and aligns to the product offering of diverse shades that set them apart.

 

 

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