By A Correspondent

Ketan Desai

Grey group has announced that Ketan Desai, President North & West, Grey Group India, will be taking on the role of Group Chief Operating Officer (COO).

Said Nirvik Singh, Global COO and Chairman & CEO, GREY group AMEA: “I strongly believe that data-driven digital solutions powered by creativity, in a unified structure -is the way forward. Ketan is a seasoned and trusted leader who consistently delivers results and is uniquely qualified to drive our strategic vision focused on growth and creativity by aligning our creative, data and best-in-class digital offering.”