Indian MSMEs willing to invest more: Kantar study

31 Jan,2020

By A Correspondent


In the wake of concerns about the future of Indian economy, Kantar has delved the Urban MSME’s outlook towards economy and their willingness to invest in it in 2020. The study finds that about 46 per cent of Indian MSMEs maintain a positive expectation from the economy in 2020 and state their willingness to invest in their growing businesses.


The study broadly classifies the MSMEs into four categories based on their economic outlook and their willingness to invest – wave-riders, fence-sitters, safe-players, and fighters.

• Dubbed as wave-riders, the 46 per cent segment, which has a buoyant outlook towards the economy and intends to invest too, are essentially small businesses that use the internet extensively in their operations. They use new age business tools like online payments, online marketing for customer outreach and are spread across Technology, Manufacturing, and Healthcare verticals.

• At the other end of the spectrum, the safe players, which contribute about 31 per cent are essentially mid-sized businesses across traditional verticals

• The fence-sitters stand at 10 per cent in expressing a positive outlook and mark low engagement on the internet.

• Interestingly, the fighters who contribute about 13per cent to the universe, are essentially small new businesses.

Talking about the study, Biswapriya Bhattacharjee, Executive Vice President, Insights Division, Kantar said: “It is interesting to view the Economic outlook through MSMEs lens. This segment of the business is often considered as the barometer of economic revival and the first impact of a change in the economy often shows up in these outfits. Given the relatively low mood of the economy currently, the MSMEs are maintaining a relatively strong and positive front in terms of their Economic outlook for 2020.”


The findings are based on an in-depth study conducted across 6000 MSMEs with an employee base ranging between 1-500 and across 35 cities of India.



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